With the rapid development of all sectors of society, China's electromechanical industry has shown tremendous growth, its mainly for industry growth faster, profitability stabilized. Statistical data show that: China electromechanical industry domestic market share from less than 40% in 2000, increased to 61% in 2008, while in 2005 - the rate of increase in 2008 global electromechanical industry is only 10%, China's electromechanical industry growth rate is much higher than the average global growth rate.

Electromechanical industry while maintaining rapid development, the electricity supplier market and the traditional offline market can go hand in hand, the next line in the traditional market shrinking capacity, sales channels increasingly narrow circumstances, many mechanical and electrical giant began planning the strategic shift, The sales market moved to a new rise of mobile e-commerce. Facts have proved that mobile Internet e-commerce for the traditional mechanical and electrical industries gave birth to the vast market opportunities.

'China Electrical' on-line operation of the electrical industry marked officially entered the era of mobile providers. Such electronic business platform mainly provides information services for mechanical and electrical enterprises to promote similar Internet B2B, B2C electronic business platform, after mechanical and electrical products by enterprises will push delivery platform using smart phones and other mobile devices Precision pushed to mobile Internet users, thus attract potential customers access to corporate official website to purchase products, different from the traditional way of selling to wait for customers, mobile providers rely mainly on the dissemination of information to drive to enhance product sales.

As more and more companies feel the traditional mechanical and electrical line under pressure of market competition, electromechanical industry's transition into the mobile trend has become increasingly evident, especially in mechanical and electrical industry downstream businesses, since urgent need to open up new markets and new sales channels to enhance the economic efficiency of enterprises, but also to speed up the pace of mobile electricity supplier.

Facts have proved that mechanical and electrical industry to make a transition to move the electricity business, bring business will be the most direct economic benefits. On the one hand mobile providers to cost savings for businesses in marketing, management, etc., while on the other hand, mobile electricity provider for enterprises to open up new markets and distribution channels, led to the rise in sales of enterprise products, to enhance the economic efficiency of enterprises to achieve . Compared with the traditional business model, mobile providers are more suitable for the development of mechanical and electrical industries.

From traditional offline market to the mobile Internet e-commerce platform, mechanical and electrical industry is facing a new upheaval, the changes include management, marketing and other aspects. For the Chinese mechanical and electrical industry, this may be a rare opportunity, will help China 's electromechanical industry breakthrough over-reliance on foreign capital markets, the drawbacks of mechanical and electrical industry for promoting a broader direction.